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Carrie Lindemann

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Floor & Decor

An email series that is sent after the consumer purchases one or more samples to encourage the purchase. This particular email goes through a variety of ways that Floor & Decor can assist the consumer: financing, free designer expertise and connection to installers in their area.

Floor & Decor Studio Design Collection

The Studio Design Collection is Floor & Decor’s own line of products that range from faucets to vanities. This email focuses on the collections within the line that coordinate with faucets and bathroom accessories. I helped with photo direction for this email, as we had our talented in-house photographer shoot the collections.

AT&T Choice Program email campaign

A new rewards program for AT&T employees that was promoted via email and a landing page. The campaign highlighted how this rewards program was different from any other program they had implemented up to this point. The participants were able to have complete control over how the reward was distributed. This concept was "choices as unique as you are".

AT&T and Cricket Summit Program

AT&T's (and Cricket’s) Summit Program participants receive a package in the mail that includes information about their trip, plus some other items to make their travel easier. Multiple years showcased here.

Express Scripts

Express Scripts, a leading pharmacy benefit management company, needed a new logo. I used their tagline "Charting the Future of Pharmacy" as the inspiration for the logo.

AT&T Summit exterior and interior signage

AT&T Summit Program event signage in Miami and in San Diego.

Holiday Gift Guide

This gift guide highlighted items that were available in our online catalog and could be redeemed for points by participants. The company logo was swapped out at the bottom to reflect whichever company was using the guide. I researched which hot-ticket items to highlight each year.

Brimstone Studio Atlanta

Brimstone Studio Atlanta is a boutique business, known for handmade, custom-created precious metal and gemstone jewelry. Brimstone needed a logo and branding that reinforced their unique style.

Apron + Ladle

A breakfast and lunch restaurant needed a logo that represented their straight-forward approach to food and dining. The menu was designed to reflect this approach, as well.

WestRock

This brochure highlights the connections between WestRock and the people who use their paper and packaging products every day.

Real People, Real Projects

Logo update for Floor & Decor’s RPRP. The logo refresh highlights the partnership between F&D and their customers in a celebratory way.

Limelight Media Group identity

Limelight Media Group offers marketing solutions for small businesses. Limelight needed a logo design and identity package that reinforces their fun and creative approach.

Floor & Decor

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Floor & Decor Studio Design Collection

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Floor & Decor Studio Design Collection

AT&T Choice Program email campaign

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AT&T and Cricket Summit Program

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Express Scripts

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AT&T Summit exterior and interior signage

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Holiday Gift Guide

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Brimstone Studio Atlanta

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Apron + Ladle

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WestRock

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Connect_Cover.jpg

Real People, Real Projects

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Limelight Media Group identity

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